All you need to know about hashtags
In today’s post I wanted to focus on hashtags. Today you will find out what hashtags really are and how to use them, and on what social media platforms you should turbo-charge your hashtag use.
What are hashtags?
Hashtags are words preceded by the “#” symbol. Hashtag helps group or mark posts that include a specific word/keyword. The use of hashtag in your posts helps people find your post under the particular keyword. For example, if you have typed in #smallbusiness on Twitter you will find a line-up of all posts that feature that term. Hashtag was first used on Twitter and quickly spread to other social media platforms to help users find relevant posts.
How to create a hashtag?
To create an effective hashtag for your brand, make sure that the hashtag doesn’t already exist, if it does check out in what context it’s being used. Make your hashtag short, easy to remember and easy to type, so people can widely use it and not confuse it with other hashtags.
Commas, dots or spaces are not accepted or recognized for hashtags, you will have to write out the entire term you will want to use. However, using numbers like #interior4you is an acceptable use in a hashtag.
What social platforms accept hashtags?
The use of hashtags is accepted on Twitter, Instagram, Pinterest, Facebook, Tumbler, Google+, Vine, Periscope. Linkedin doesn’t accept the use of hashtags.
What type of hashtags should I use?
When you use hashtags on your posts include some popular and less popular hashtags. Why? Popular hashtags might be seen by many, but you have a very short window to be noticed. Since there is an avalanche of posts with the particular hashtag your post will quickly drop down in the feed.
It’s a good idea to add popular or trending hashtags to your posts just to gain some new or additional eyes on your updates. Make sure that the post is relevant and that you fully understand the use of the trending hashtag to avoid any marketing nightmares.
On the other hand, using less popular but more specific or targeted hashtags will expose you to smaller group of people, but you will more likely reach users who are actually interested in the particular information. For example, on Instagram #interior has close to 12 million images with that hashtag, is a very broad term and includes different types or styles of interior styling. If you use the term #mycb2 you can tell that the number of photos is limited, but they all reference merchandise purchased at the retailer. These images are more targeted and reach a particular user with a specific interest.
One last tip, don’t overcrowd your updates with too many hashtags as it will become more difficult to read and people get irritated and abandon the update.
Do you have any additional questions about hashtags? Have you been using hashtags on your posts? Do you have a branded hashtag that you use in your typical social media updates? Share it below.
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